A viable target market should ________.

A(n) _____ identifies the performance of individual skus in the assortment plan.

A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

An example of a restaurant with a narrow and deep assortment is a ________.

Companies use secondary data, personal experience, and word of mouth to ________.

Companies who passively accept the marketing environment __________.

Marketing strategy can be subdivided into __________.

Next step for a marketer after identifying broad marketing objectives and developing promotion objectives?

Break-even analysis helps a firm determine the level of sales at which the total revenue will equal ...., given the product's per unit selling price.

Which factor is the most important to the marketing head if his product is facing stiff competition from a follower brand?

_____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.