Companies use secondary data, personal experience, and word of mouth to ________.

Companies who passively accept the marketing environment __________.

Customer involvement is ____ on a b2c specialty purchase.

Domino's pizza used _____ to begin the data collection process on its pizza.

Like personal selling, __________ often consists of interactive communication.

Of the time us consumers spend with all media, almost ________ is spent online.

_____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.

Which statement is/are true for volume-based market segmentation? i)Customers are grouped on the basis of the quantity of purchases made ii)Customers are grouped on the basis of their number

Which is/are NOT a method/methods of sales forecasting?

Which is NOT a reason to sell products via wholesalers?

Which does not feature in Bruce Henderson's 'BCG Matrix' identifying different phases of a product in terms of growth and market share?