Which of the following statements is/are true for volume-based market segmentation?

i)Customers are grouped on the basis of the quantity of purchases made

ii)Customers are grouped on the basis of their number

_____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.

Which factor is the most important to the marketing head if his product is facing stiff competition from a follower brand?

Break-even analysis helps a firm determine the level of sales at which the total revenue will equal ...., given the product's per unit selling price.

Next step for a marketer after identifying broad marketing objectives and developing promotion objectives?

Marketing strategy can be subdivided into __________.

Companies who passively accept the marketing environment __________.

Companies use secondary data, personal experience, and word of mouth to ________.

An example of a restaurant with a narrow and deep assortment is a ________.

A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

A(n) _____ identifies the performance of individual skus in the assortment plan.