Which of the following statements is/are true?

i)A "consultative selling" approach is best applied to low-cost high-volume products

ii) "Consultative selling" focuses on offering tailored solutions.

Which is not included in the major strategic areas of marketing mix?

Which is not an external environmental factor or force affecting the marketing operations of a company?

Which one best explains the marketing-management process?

Market positioning is not what a company's marketing team does to a/the ________ but it does to a/the__________.

The analysis of cost behavior in relation to the changing volume of sales and its impact on profits is known as 'break even' analysis. Output at a level below the break even point will result in__________ to the seller.

A prototype includes ________ in a category. an exemplar includes ________ in the category.

A product's position is based on important attributes as perceived by ________.

A product with backward sloping demand displays _____.

A product line is most likely too short if managers can ________.

A product line is most likely too long if managers can ________.