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Marketing Analytics Fundamentals Quiz Marketing Analytics Fundamentals

How can new monthly visitors from a branding campaign be estimated?

perform searches on twitter for the number of people who have mentioned your brand

this cannot be measured

compare new visitors month-over-month for the same time period, segmenting out users who were referred from other known campaigns.

Answer:
compare new visitors month-over-month for the same time period, segmenting out users who were referred from other known campaigns.

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