The delivery rate for an email is calculated by _____ the number of emails __ number of emails sent.

An email that was caught in a spam filter will typically be recorded as a(n):

How is Facebook amplification measured?

What should you do if the majority of your traffic is coming from branded search terms?

How is email bounce rate calculated?

Which would NOT be considered a soft metric?

What are you trying to find out by measuring ROI?

What does visit loyalty measure?

Which of the following tools are utilized by marketing analytics professionals?

Weak subject lines, irrelevant creative and the absence of a call to action can all cause:

What is a "cookie"?