Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?

Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.

Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________.

Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.

__________ is the single factor that best indicates social class.

_____ provides a consumer with the deepest comprehension and greatest chance of accurate recall.

_____ is the total accumulation of prior learning experiences.

_____ can be thought of as negative results of consumption.

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

Visually apparent and easily recognizable attributes of a product are known as _____.