The ideal marketing objective is ________.

Standard markup pricing is considered to be a __________ approach to pricing.

The sum of fixed cost and variable cost represents __________.

Traditional direct marketing tools includes __________.

Successful businesses are built on ________.

The first step in global channel planning, as is often the case in marketing, is to ________.

_________________________ systems help a firm to analyze, model, and optimize its supply chain.

One's ____ are those that consistently rank higher than others and guide one's behavior.

A(n) __________ is a 13-digit code retailers can use to track inventory.

When preparing printed materials and visuals, a salesperson should remember ____.

When available, statistics from ____ carry the highest credibility as statistical proof providers.