One's ____ are those that consistently rank higher than others and guide one's behavior.

_________________________ systems help a firm to analyze, model, and optimize its supply chain.

A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.

Standard markup pricing is considered to be a __________ approach to pricing.

The ideal marketing objective is ________.

The core product is the __________ layer in the product concept.