Customer-driven marketing is most effective when ________.

Developing marketing strategies is the __________ step in the market planning process.

Developing pricing tactics is the __________ and final step in the price planning process.

Differentiated marketing leads to higher sales and _____________?

Financing is one of the _____ functions of marketing.

From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.

Because buyers make _____ in their decision processes, salespeople should be prepared for it.

_____________ is when a business uses one brand name to cover a variety of products?

__________ sell to manufacturers rather than to retailers.

__________ is the total combined values of all of the company?s customers.

_____ refers to the availability of the product to the customer at the desired time and location.