From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.

Furniture, major appliances, clothing, and hotel services are classified as __________ products.

Hotels.com, an information leader in hotel reservations, is an example of a ________ company.

In _____ decision making, participation by middle management tends to be deemphasized.

In __________ auction, many sellers compete to provide goods or services for a single buyer.

In complex selling situations, personal selling can be very effective because it is __________.

A _____ specifies a target market and a related marketing mix.

A marketing channel helps to create ______ utility?

A return of part of the purchase price to the consumer is known as a _____.

_____ refers to how much a customer will spend in the future.

The disadvantage of geographic sales orientation is that _____.