The disadvantage of geographic sales orientation is that _____.

_____ refers to how much a customer will spend in the future.

A return of part of the purchase price to the consumer is known as a _____.

A marketing channel helps to create ______ utility?

A _____ specifies a target market and a related marketing mix.

_____ refers to the availability of the product to the customer at the desired time and location.

In __________ auction, many sellers compete to provide goods or services for a single buyer.

In _____ decision making, participation by middle management tends to be deemphasized.

Hotels.com, an information leader in hotel reservations, is an example of a ________ company.

Furniture, major appliances, clothing, and hotel services are classified as __________ products.

From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.