Because buyers make _____ in their decision processes, salespeople should be prepared for it.

Business markets are similar to consumer markets in that ________.

Business-to-business markets include all of the following except ____ markets.

All internal organizational practices should be aligned around ____.

A _____ brand refers to a brand name owned by a manufacturer or a producer.

_____ are marketing intermediaries that sell directly to final consumers.

Customer-driven marketing is most effective when ________.

Consumers usually know a good deal about ________ and are loyal to specific brands.

Brand awareness and market share are both examples of ________.

Being socially responsible is generally considered _______.

As production moves up, the average cost per unit decreases because ________.