Building open and honest relationships with communication is an example of zappos' __________.

By providing good customer service, firms __________ their products or services.

Healthy choice is a ____ manufactured by conagra foods, which is a ____.

By participating in the service delivery process, customers cocreate _____ for themselves.

_________ messages encourage potential buyers to make an immediate purchase decision.

__________ utility is usually provided by producers rather than marketers.

Car rental firms, hair dressers, and management consultants provide ________.

Brands that meet consumers' initial buying criteria are called the ________ set.

Brands that are owned by ___________ are called private-label brands.

Both product development strategies and diversification strategies involve ________.

Both market penetration strategies and market development strategies primarily involve ________.