Brands that meet consumers' initial buying criteria are called the ________ set.

Car rental firms, hair dressers, and management consultants provide ________.

Communicating and delivering value focuses on _____________________.

Companies are likely to gain ________ through speedy, convenient, or careful delivery of products.

Competitive parity and task methods are considered when making decisions about ________.

Consumer goods such as soap, milk, and deodorants are generally classified as _____ products.

By providing good customer service, firms __________ their products or services.

Building open and honest relationships with communication is an example of zappos' __________.

According to the price equation, final price equals list price minus __________ plus extra fees.

Carmex partnered with __________ because s/he used one of its products.

________ advertising would most likely result in attack ads between competitors.