Both market penetration strategies and market development strategies primarily involve ________.

Both product development strategies and diversification strategies involve ________.

Brands that are owned by ___________ are called private-label brands.

Brands that meet consumers' initial buying criteria are called the ________ set.

Car rental firms, hair dressers, and management consultants provide ________.

Communicating and delivering value focuses on _____________________.

_________ messages encourage potential buyers to make an immediate purchase decision.

By participating in the service delivery process, customers cocreate _____ for themselves.

Healthy choice is a ____ manufactured by conagra foods, which is a ____.

By providing good customer service, firms __________ their products or services.

Building open and honest relationships with communication is an example of zappos' __________.