The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The _________ of Domino's Pizza.

In 1950s, they were known as 'slogans'. What are they now known as?

Which words can be seen at the bottom of a Pro Bono ad?

What does a campaign mean?

What does Pro Bono Work mean in advertising?

When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

In the final step of the creative process, the _____ carries the concept into action.

A _____ is a brand that is legally protected from use by any other firm.

An advertising _____ identifies a reason for a person to buy a product.

Advertising is used mostly by ________.

Advertising designed to look like editorial content in a magazine is known as ______.