In the final step of the creative process, the _____ carries the concept into action.

__________ presents an idea for a new product to potential customers to test their reactions.

_____ are plans of action designed to obtain specific media objectives.

_____ are the basic, often instinctive, human forces that motivate us to do something.

The __________ shows one or more typical people using the product in a normal setting.

Do-it-yourself advertising is a type of ________.

The tag line of Domino's Pizza says, 'You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free.' This Tag line is conveying The _________ of Domino's Pizza.

Where are the Press Kits used as a promotional activity?

In which kind of advertising is consumer generated content incorporated?

A copywriter working for a single client is said to be part of a/an __________.

What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?