When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

What does a 'Spot' mean in advertising?

What does 'spec' mean in advertising?

In advertising a short, introductory headline above the main headline but in smaller type is called:

The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

________is an ad about an ad.

Advertising campaigns follow the _____.

A(n) _____ occurs when a visitor requests a page from a web site.

________ advertising is utilized most often by mature, well-known brands.

_____ is a form of institutional advertising.

Direct marketers make use of _____ to segment and target their markets.