MCQs > Sales & Marketing > Search Engine Marketing > What is the term given to the practice of targeting and serving ads to groups of people who act in a similar manner in the way they react in their online environment.

Search Engine Marketing MCQs

What is the term given to the practice of targeting and serving ads to groups of people who act in a similar manner in the way they react in their online environment.


Answer

Correct Answer: Behavioral Targeting

Explanation:

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