MCQs>Sales & Marketing>Search Engine Marketing>A website displays 20,000 impressions of a CPA (Cost per action) banner ad. If the CPA ad generates a CTR (click-through-rate) of 1%, followed by a conversion rate (the rate at which users complete a sale or registration) of 1%, how many sales/registrations would the site make?
Search Engine Marketing MCQs
A website displays 20,000 impressions of a CPA (Cost per action) banner ad. If the CPA ad generates a CTR (click-through-rate) of 1%, followed by a conversion rate (the rate at which users complete a sale or registration) of 1%, how many sales/registrations would the site make?
Answer
Correct Answer: 2 sales
Explanation:
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