Branding Quiz # 3

What color represents trust and high quality in China?

Black

White

Purple

Blue

Green

In America green represents life and environmental awareness. What does it represent in China?

Crops

Prosperity

Infidelity

Wealth

Life

From a customer perspective, which of the following are not a function of the brand?

Expressing social values.

Risk reduction.

Increased convenience.

Saving search costs.

How is ephemera important to branding?

Ephemera is the process of polling consumers to see how they feel about a potential brand.

It puts your brand in front of others and makes them an advertisement for your brand.

Nothing, Ephemera is a type of jellyfish found in the Bahamas.

Ephemera is a software program that has special tools to help you develop a brand.