To secure media coverage, you must:

A popular PR web service providing recent stories:

The same release can be re-sent to the same media outlet:

What is an inverted pyramid?

Unannounced media that cannot be published before an agreed time:

A brief quote from an interview is often called a:

The value of information provided to a reporter by a source, including public relations professionals is known as ________ .

Conversion is used as a metric to track campaign success: a member of a target group completing a desired action such as donating to a fundraiser .

Controlled media is _______ and owned media channels where the organization has full control of the design, content, timing, and reach of the messages.

A centralized digital location to house differing types of written and multimedia content that can be repurposed, shared, and linked ,this statement is related ________ .

Content creation used in multiple formats as part of paid, earned, shared, owned, and converged channels.