The one-way symmetric model and two-way symmetric model were created by which theorist?

The effect of gaining good PR by 'piggy-backing' someone else's coverage is:

What is a major advantage of public relations?

A measure of what your editorial coverage would cost if it were advertising space is:

A measure of how many people that had the opportunity to see and hear a specific marketing message is called:

When someone refers to an SMT, what are they talking about?

Organizational/organization-wide goals are significant, stable,_______ aspirations defined by the management and leadership of organizations.

Iterative planning is a _______ planning are not separate, ordered steps, but part of a continuous cycle of understanding the organization and its environment .

PR/communication goals should reflect the most effective use of campaign outreach (impact role) to support the achievement of organizational goals. Which of the correct statements about Communication/public relations goals ?

Validity is a specific research program or individual question/scale that measures what it is intended to measure.

Triangulation is the use of multiple methods and/or data sources to reinforce the credibility of research findings is known as .