The effect of gaining good PR by "piggy-backing" someone else's coverage is:

What is a major advantage of public relations?

A measure of what your editorial coverage would cost if it were advertising space is:

A measure of how many people that had the opportunity to see and hear a specific marketing message is called:

When someone refers to an SMT, what are they talking about?

A key tool used in public relations:

Iterative planning is a _______ planning are not separate, ordered steps, but part of a continuous cycle of understanding the organization and its environment .

PR/communication goals should reflect the most effective use of campaign outreach (impact role) to support the achievement of organizational goals. Which of the correct statements about Communication/public relations goals ?

Validity is a specific research program or individual question/scale that measures what it is intended to measure.

Triangulation is the use of multiple methods and/or data sources to reinforce the credibility of research findings is known as .

A process to help organizations define their strengths, weaknesses, opportunities, and threats is known as _______ .