The aim of public relations is to persuade:

True or False? Message points are key, well-crafted sentences and phrases that PR people create to help anyone prepare for different media interviews.

A crisis management is:

True or False? A news release calendar is vital tool for public relations.

What should a Press Kit include?

True or False? Bloggers have become increasingly important as 'media' outlets?

Declarative memories are to ________ memories as nondeclarative memories are to ________ memories.

Strategic communication is the deliberate use of communication and public relations by organizations to meet their goals and objectives.

Quantitative reporting of media coverage using formulas to adjust the value of individual news stories based on factors such as prominence is known as ________ .

Relative volume is comparing the amount of media coverage between, for example, different organizational messages/objectives, or among competing organizations in the same publications or channels.

Simple media evaluation and reporting based solely on the number of “clips”—organizational or campaign mentions in relevant media coverage is known as ________ .