Asks - 'of what kind is it?' Involves a question of the quality of the act - whether it is good or bad.

These seats or commonplaces of argument suggest inferences that arguers might make that are based on the habits of thought and value hierarchies that everyone shares

Who developed the argument from general probability?

Are the terms of the metaphor coherent - or does it tell a story or paint a picure that fails to make sense internally?

Personal charm - sex appeal - leadership qualities (Ethos)

Opposite of Anaphora

Good Moral Character

What order does conjectural stasis usually fall in when arguing?

Ideas repeated

_______ in ancient Greece spurred the need for the use of rhetoric in everyday life.

Show that an opponent's argument actually supports your side of the debate (often accompanied by a flip in values)