Are the terms of the metaphor coherent - or does it tell a story or paint a picure that fails to make sense internally?

Personal charm - sex appeal - leadership qualities (Ethos)

Opposite of Anaphora

_______ in ancient Greece spurred the need for the use of rhetoric in everyday life.

Show that an opponent's argument actually supports your side of the debate (often accompanied by a flip in values)

A _____ is not just abuse or contradiction