________ planning dominates managers' planning efforts at lower levels of the organization.

Promotion of weekly discount airfares by an airline would be an example of ____.

A ____ layout consists of a functional grouping of equipment or activities that do similar work.

A leader is defined as someone who ________.

_____ is market segmentation on the basis of personality, motives, lifestyles, and geodemographics.

_____ is the difference between a desired state and an actual state.

Order Winner is a competitive criterion (core competence) of a product that causes a customer to choose it instead of a competitor’s product

______ a competitive criterion (core competence) that must be present in a product for it to be a viable competitor in the marketplace

“Order Loser” qualifying criterion a firm fails to meet

A strategy that uses the company’s operational resources effectively to help it achieve a competitive advantage is known as

The process of implementing new ideas or changes that create value for customers is known as