A lead format that uses the _______-person point of view to address the audience directly is known as you lead
Answer
Correct Answer:
Second
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Summary lead is an inverted-pyramid-style lead that seeks to sum up the important elements of a piece of copy. It relies heavily on the 6 W
Answer
Correct Answer:
False
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________ is a pejorative term used to indicate the weakness in an opposing position an individual sets up for his or her own benefit in order to defeat it.
Answer
Correct Answer:
Straw man
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A lead format used to update readers about an ongoing event or process. This format promotes the_______ interest element, as it focuses on the newest developments on the topic known as Second-day lead.
Answer
Correct Answer:
Immediacy
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The preferred verb of attribution, as it is nonjudgmental is known as ______
Answer
Correct Answer:
Said
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________ is a lead that asks the readers something instead of making a declarative statement. These leads are risky because they presuppose the reader and the writers view the topic in a similar fashion.
Answer
Correct Answer:
Question lead
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_______ release is a form of public relations material that is issued to the media to give them information on a specific topic.
Answer
Correct Answer:
Press
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A mix of only indirect quoting in which a fragment of information is taken directly from a source and placed between quotation marks are known as partial quotes
Answer
Correct Answer:
False
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Information taken from a source and boiled down into basic information and attributed to that source. This form of quoting is also known as paraphrase.
Answer
Correct Answer:
True
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A form of summary lead in which the author relies on the importance of the “how ” to draw readers into the content. These are used when fame is a key interest element in a piece of copy known as Name-recognition lead.
Answer
Correct Answer:
False
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_______is a lead that conveys the assumed mood of a short group to transpose it against reality. This lead is risky because it provides an overgeneralization with regard to how people think or act without supporting it with facts or research.
Answer
Correct Answer:
“Many people” lead
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Occasionally spelled “lede,” this is the first sentence in an inverted-pyramid piece of copy. It traditionally outlines the most important facts of the overall piece in______ words.
Answer
Correct Answer:
25 to 35
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A format of journalistic writing in which information is provided in descending order of importance. The higher a fact is in the copy, the more valuable the writer thinks it is known as _______
Answer
Correct Answer:
Inverted pyramid
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_______ is a form of summary lead in which the author relies on the value of the “what” to draw readers into the story. These are used when oddity, conflict or impact is a key interest element in a piece of copy.
Answer
Correct Answer:
Interesting-action lead
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Indirect quote is an Information taken from a source and boiled down into basic information and attributed to that source. This form of quoting is also known as paraphrase.
Answer
Correct Answer:
False
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_______ is a lead format used to highlight important aspects of a meeting, speech, news conference or other gathering. These should highlight the action of the event (the board voted to do X), as opposed to the existence of the event (the board held a meeting).
Answer
Correct Answer:
Event lead
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Information taken from a source in a word-for-word fashion, placed between quotation marks and attributed to that source is known as direct quote.
Answer
Correct Answer:
False
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__________ is an Information included with a quote to help readers understand the source of the content.
Answer
Correct Answer:
Attribution
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The staple crop of an inverted-pyramid lead: The “who,” “what,” “when,” “why,” “where” and “how” of the story a writer wishes to tell is known as________
Answer
Correct Answer:
Direct quote
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