The ____ technology trend may change the way users access software and data.
Answer
Correct Answer:
Cloud computing
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Netflix and youtube are popular ________ apps.
Answer
Correct Answer:
Entertainment
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Events planned for the express purpose of producing dramatic images that can be disseminated or reported are called ______.
Answer
Correct Answer:
Pseudo-events
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The rise of new media changes the meaning of mass media in which ways ______.
Answer
Correct Answer:
Communication is often interactive, rather than being one-way
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The Internet makes it easy for blog writers to find a large audience.
Answer
Correct Answer:
False
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The videocassette recorder or VCR appeared in 1970 and would become cheaper and more popular in later years
Answer
Correct Answer:
True
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The approach that identifies technology as the central causal element in processes of social change is ______.
Answer
Correct Answer:
Technological determinism
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Marconi’s initial vision for his wireless technology was ______.
Answer
Correct Answer:
For commercial organizations to transmit and receive information over long distances
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The Internet differs from earlier media because of which characteristic ______.
Answer
Correct Answer:
It allows for the delivery of all forms of media
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The medium theorist who made the assertion “the medium is the message” was ______.
Answer
Correct Answer:
Marshall McLuhan
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The medium theorist who made the assertion “the medium is the message” was ______.
Answer
Correct Answer:
Marshall McLuhan
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Which of these is not a concern expressed by scholars about the social consequences of new media technologies?
Answer
Correct Answer:
They contribute to a loss of community.
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Canadian theorist Marshall McLuhan argued that it’s not the content of media per se but the ways that media extend our senses and alter our social world.
Answer
Correct Answer:
True
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How has new media technology changed the music industry?
Answer
Correct Answer:
The music industry adopted variable pricing structures and musicians set up independent labels, websites, and collectives.
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As the Internet has developed, people are spending more time online but are visiting fewer websites.
Answer
Correct Answer:
True
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The development of the broadcast model of radio technology was shaped by ______.
Answer
Correct Answer:
All of these
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