What is meant by the "end user"?

____ utility is the only type of utility created by the production process.

_____ involves outsourcing production to third-party firms.

_____ is a form of distribution aimed at maximum market coverage.

In digital marketing, _____________ segmentation is more common than ___________ segmentation.

In general, a company should enter only segments in which it can ________ and ________.

Which does 'Value' in the SIVA model focus on?

Which does the Product portion of the marketing mix encompass?

How does the SIVA model differ from the four Ps model?

What are the four new Ps?

What is another term for 'Placement'?