_____ involves outsourcing production to third-party firms.

_____ is a form of distribution aimed at maximum market coverage.

In digital marketing, _____________ segmentation is more common than ___________ segmentation.

In general, a company should enter only segments in which it can ________ and ________.

Integrated marketing communications would include all of the following except ________.

Market research is typically ________.

How does the SIVA model differ from the four Ps model?

What are the four new Ps?

What is another term for 'Placement'?

How is Advertising different from Personal Sales?

What is accomplished by successfully using communication in marketing?