Which of the following statements is/are true?

i)Selling is consumer-oriented.

ii)Producers of a product should not be involved in its marketing.

Which of the statement is/are true? i)Seasonal variations should not be used to predict sales volume. ii)Loyalty cards cannot be used to target products at particular customers.

In marketing management, ______________ is a method used to group customers according to the use of the product whereas ______________ is a method used to group them according to their distinguishing characteristics.

The suite of processes implemented by a company to handle its contact with its customers is collectively known as:

'Positive elasticity of demand' refers to:

Having staff in a central office contacting potential customers in the region giving brief details of special offers and answering queries is known as:

Many product-dominant firms use quality service _________.

Little m marketing includes ____________.

A possible unintended effect of business legislation is ________.

A(n) __________ is a marketing channel that has no intermediary level.

_____ demands that marketers actively contribute to the needs of the broader community.