_____ demands that marketers actively contribute to the needs of the broader community.

A(n) __________ is a marketing channel that has no intermediary level.

A possible unintended effect of business legislation is ________.

Little m marketing includes ____________.

Many product-dominant firms use quality service _________.

Many u.s. companies first discovered marketing during the __________ era.

'Positive elasticity of demand' refers to:

The suite of processes implemented by a company to handle its contact with its customers is collectively known as:

In marketing management, ______________ is a method used to group customers according to the use of the product whereas ______________ is a method used to group them according to their distinguishing characteristics.

Which of the statement is/are true? i)Seasonal variations should not be used to predict sales volume. ii)Loyalty cards cannot be used to target products at particular customers.

Which statement is/are true? i)Selling is consumer-oriented. ii)Producers of a product should not be involved in its marketing.