The 'assortment' decision positions the reseller in the market. Under which assortment strategy would the following be categorized: carrying a product family in depth drawing on many producers' output.

Which is NOT an advantage associated with Internet-based advertising?

Which is not a means of 'Direct Marketing'?

Which environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?

Which statement is/are true? i)Selling is consumer-oriented. ii)Producers of a product should not be involved in its marketing.

Which of the statement is/are true? i)Seasonal variations should not be used to predict sales volume. ii)Loyalty cards cannot be used to target products at particular customers.

Population density and city size are ____ variables used for market segmentation.

Operational excellence refers to companies that ________.

Marketers usually identify niches by ________.

Many u.s. companies first discovered marketing during the __________ era.

Many product-dominant firms use quality service _________.