Wholesalers most likely discourage less-profitable customers by ________.

A _____ strategy concentrates on finding new markets for existing products.

A growth strategy that attracts users of competitive brands is called a ________ strategy.

Erp systems provide _____ and _____ benefits.

_______ segmentation focuses on why people buy what they buy.

Demographic variables are so frequently used in market segmentation because they ________.

What does "SWOT" (as in SWOT Analysis) stand for?

True or false? Observation is an accepted form of market research.

Market research is an organized effort to gather information about what?

SWOT Analysis refers to _______?

Which one is a type of measurement scale?