A growth strategy that attracts users of competitive brands is called a ________ strategy.

Erp systems provide _____ and _____ benefits.

_______ segmentation focuses on why people buy what they buy.

Demographic variables are so frequently used in market segmentation because they ________.

Information collected from online databases on the internet is an example of ________ data.

The most familiar search tools are ____________.

Market research is an organized effort to gather information about what?

SWOT Analysis refers to _______?

Which one is a type of measurement scale?

Market research is of no use to non-profit organizations.

The two categories of research are: