Which of the following statements is/are true?

i)Small changes in the wording of a survey question can have a significant effect on respondents' answers.

ii)If the sample size for a survey is large enough, predictions about consumer behavior can, effectively, be made completely accurate.

Which of the following best describes the purpose of 'Ad Tracking'?

In which of the following pieces of information would a mystery shopper NOT be fundamentally interested?

'Scenario planning' can be used to draw conclusions about the future state of a market. Which of the following best characterizes this approach?

Which of the following goals is most commonly associated with the use of 'projective' techniques in market research?

What is the 'modal' value of the following: 2, 2, 2, 3, 3, 4, 5, 5?

Which of the following conclusions should be drawn from the voting phenomenon commonly known as the 'Bradley effect' (or 'Wilder effect')?

Which of the following is NOT a characteristic of 'covert observational' market research

Which of the following is NOT an 'experimental' form of market research?

Which of the following would NOT be a primary reason for analyzing demographic information collected as part of a survey?