'Scenario planning' can be used to draw conclusions about the future state of a market. Which of the following best characterizes this approach?

Which of the following goals is most commonly associated with the use of 'projective' techniques in market research?

What is the 'modal' value of the following: 2, 2, 2, 3, 3, 4, 5, 5?

If a company commissioned market research to look at the potential effect of changing an attribute of a product (e.g. its colour), what specific type of market research would it be?

Companies may be forced to remain in an unprofitable market because they have, for example, invested heavily in infrastructure. What are these factors known as?

Which of the following best describes the market research related term 'sugging'?

Which of the following would NOT be a primary reason for analyzing demographic information collected as part of a survey?

50 people are asked to respond to a question with the answers Yes/No/Don't know on two occasions. On the first occasion, the responses were 15/25/10 and on the second 18/26/6. What is the change in the number of positive responses as a percentage of the whole sample?

Which of the following sources of market-research data would NOT contribute to a study on a retail company's customer conversion rate?

Which of the following is a statistical measure used to calculate how widely-spread a set of data is?