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Online Marketing MCQs

How is the pricing model of a click determined?

Standardized rate for the ad

Google sets the price worldwide

Ads always cost more in later months

The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Answer

Correct Answer: The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Explanation:

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