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Online Marketing MCQs

How is the "open rate" important?

It tells the company how many people clicked on the links in the email

It lets the company know how many people bought a product

It is the number of people who received the email

It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Answer

Correct Answer: It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Explanation:

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