Zack has written a complex script to help manage performance in a large Account. The script runs and makes changes to some Keywords but not others where it should. What's one possible reason for this failure?

Trevor is worried because on the first day of his new Campaign AdWords has spent £112.60, even though he set a daily budget of £100. Should he be concerned?

What is the minimum data that must be provided for clients monthly, according to Google's third party policy?

Pierre provides plumbing services to a large area but prefers customers closer to his home base. How can Pierre most easily use Location targeting to advertise both for near and farther customers, promoting near customers more strongly?

Why are the Search Funnel reports useful when evaluating ROAS?

Sophie is writing a script to act upon specific Keywords within a single Campaign in her Account. What's the best way to select the Keywords for iteration?

You can add a phone number to your Ad Text.

What are the Adwords account access levels?

What are the three components of the AdWords ecosystem?

Which is a requirement for including a price, special discount, or free offer in your ad?

AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?