Why are the Search Funnel reports useful when evaluating ROAS?

Sophie is writing a script to act upon specific Keywords within a single Campaign in her Account. What's the best way to select the Keywords for iteration?

What data element MUST be included with an offline conversion import?

Instead of using ROI, an alternative to estimating values for your leads is to use a _____.

Adam has a large number of Campaigns and needs to maintain a lot of negative Keywords. What's the best way to apply these negatives to the Account?

Google Shopping campaigns target Display Network.

AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?

What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?

How does contextual advertising work?

On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?

What bidding option(s) are initially available for the Google Search Network?