MCQs > Sales & Marketing > Google Adwords > Phil sells widgets and has a well defined net profit for each sale that is always the same. Which would be the better flexible bid strategy for Phil to use in his Search campaign, Target CPA or Target ROAS, assuming the campaign has sufficient conversion data?

Google Adwords MCQs

Phil sells widgets and has a well defined net profit for each sale that is always the same. Which would be the better flexible bid strategy for Phil to use in his Search campaign, Target CPA or Target ROAS, assuming the campaign has sufficient conversion data?

Answer

Correct Answer: Target CPA as Phil knows exactly how much he can afford to spend for each conversion to be profitable.

Explanation:

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