The hierarchy of a typical AdWords Account is as follows:

What is one important reason for tracking conversions in AdWords?

Johann has 10 Exact match Keywords in a single Ad Group that he feels are very relevant to his business, but he's getting very few clicks and not using up his daily budget. What is one option for increasing Johann's clicks?

Campaign Location targeting settings determine:

Which is one good way to test Ad creatives for best performance over a month?

What is the easiest way to compare AdWords performance data for two date periods?

If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?

The diagnose keywords feature will show a status of:

Under what circumstance is '+1' in the ad text acceptable?

You have an AdGroup with the broad match keyword 'IT jobs,' but you don't want single word search queries like 'jobs' to match. Which of the following is a way to exclude the search query 'jobs' for this AdGroup?

In remarketing campaigns, what is the maximum membership duration?