MCQs > Sales & Marketing > Google Adwords > Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?

Google Adwords MCQs

Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?

Answer

Correct Answer: Calculate ROAS based upon the average order value of a significant number of conversions.

Explanation:

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Overall Skill Level-Poor

Your Skill Level: Poor

Retake Quizzes to improve it