MCQs > Sales & Marketing > Google Adwords > Difference between 'Bid only' and 'Bid and target' when applying a Remarketing list as an Audience?

Google Adwords MCQs

What is the difference between "Bid only" and "Bid and target" when applying a Remarketing list as an Audience?

Answer

Correct Answer: Using Bid only, Ads may be shown to people not in the Remarketing list. Bid and target requires that users be in one or more Remarketing lists applied.

Explanation:

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