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Global Positioning System (GPS) MCQs

Compared to standardized global marketing, adapted global marketing ________.

Uses the same marketing mix elements in all target markets

Lowers marketing costs by using home country sales teams

Modifies marketing strategies to meet local needs

Maintains uniformity across all markets

Results in greater brand power

Answer

Correct Answer: Modifies marketing strategies to meet local needs

Explanation:

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More Global Positioning System (GPS) MCQ Questions

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