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Corporate Strategy MCQs

What is meant by the term 'ideal vector' in relation to market positioning?

The set of attributes which consumers prefer to have in a product.

The fastest rate at which a company can grow without overreaching itself.

The size of a company that can be most efficient within a market.

The optimal margin that maximizes sales volume and profits.

Answer

Correct Answer: The set of attributes which consumers prefer to have in a product.

Explanation:

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